Selling Health

August 2011
FoodService Director;8/15/2011, Vol. 24 Issue 8, pS4
Trade Publication
The article provides tips to foodservice operators on how to deliver consumers' demand for more healthful items. It suggests understanding how consumers define healthy and providing them with choices to allow them to balance their health and indulgence. Results of the NPD Group's study of important attributes of healthy eating when dining out are discussed. Also discussed are results of the "Healthy Eating and Consumer Trend Report" study by Technomic Inc.


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