TITLE

Tempur-Pedic wins Oscar for media buzz

AUTHOR(S)
Perry, David
PUB. DATE
April 2002
SOURCE
Furniture/Today;4/1/2002, Vol. 26 Issue 30, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the presentation of the Oscar for Best Marketing Performance award to Tempur-Pedic in the U.S. Creation of viscoelastic market; Enhancement of luxury mattress; Credibility of the specialty sleep category.
ACCESSION #
6437487

 

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