TITLE

PREACHING TO THE CHOIR: PHOTOCHROMICS ARE A GREAT PRODUCT, DUH

AUTHOR(S)
WALKER, CHRISTIE
PUB. DATE
July 2011
SOURCE
LabTalk;Jul/Aug2011, Vol. 39 Issue 14E, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the factors affecting the sale of photochromic lenses. Research has shown that 35 percent of consumers would purchase photochromics when told of the benefits of photochromic lenses. Another factor contributing to the lack of attention of the patient for some sort of sun protection is said to be the lack of knowledge that the product exists. The author suggests to send customers a list of options of photochromic lenses to let them know what is available.
ACCESSION #
64369950

 

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