TITLE

Seconds, Please

AUTHOR(S)
BOS, JULIE
PUB. DATE
July 2011
SOURCE
LabTalk;Jul/Aug2011, Vol. 39 Issue 14E, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses approaches to sell second-pair of polarized lenses. According to Hal Walker, president of Superior Optical Lab, the key to achieve revenue is to change pattern. Eye care professionals (ECP) should reportedly change their behavior and start prescribing two pair of lenses. Jeff Szymanski of Toledo Optical said they struggle to further drive the second-pair sale category. The three-step process of Toledo Optical which has garnered impressive results is discussed.
ACCESSION #
64369949

 

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