TITLE

THE ELABORATION LIKELIHOOD MODEL OF PERSUASION

AUTHOR(S)
Cacioppo, John T.; Petty, Richard E.
PUB. DATE
January 1984
SOURCE
Advances in Consumer Research;1984, Vol. 11 Issue 1, p673
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Multiple "routes" to persuasion have begun to appear in analyses of consumer attitudes and attitude change. In the present paper, we review our elaboration likelihood model of persuasion and we discuss the place of our central and peripheral routes to persuasion in this model. It is concluded that the various routes that have been proposed recently can be placed along a dimension of elaboration likelihood, with the interesting theoretical questions being whether the predictions made by these various models and the elaboration likelihood model actually differ, and if so, which predictions are empirically supported.
ACCESSION #
6434227

 

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