TITLE

AN ATTRIBUTIONAL APPROACH TO POSTPURCHASE CONFLICT BETWEEN BUYERS AND SELLERS

AUTHOR(S)
Folkes, Valerie S.
PUB. DATE
January 1984
SOURCE
Advances in Consumer Research;1984, Vol. 11 Issue 1, p500
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Postpurchase conflict is approached from an attributional perspective. Buyers and sellers may infer different reasons for product failure, resulting in disagreements over whether refunds are due, whether apologies are owed and other issues. Ways of avoiding conflict and possible solutions for conflicts are identified.
ACCESSION #
6434191

 

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