TITLE

CONSUMER DECISION MAKING ACROSS FAMILY LIFE CYCLE STAGES

AUTHOR(S)
Reilly, Karen S.; Eroglu, Sevign A.; Macheit, Karen A.; Omura, Glenn S.
PUB. DATE
January 1984
SOURCE
Advances in Consumer Research;1984, Vol. 11 Issue 1, p400
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examines the differentiation of the modernized family life cycle in the context of the consumer decision-making process. The results failed to support the hypotheses that the stages of the family life cycle could be differentiated with decision-making process variables.
ACCESSION #
6434171

 

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