TITLE

ANALYSIS OF MEDICAL CONSUMER BEHAVIOR

AUTHOR(S)
Mazis, Michael B.
PUB. DATE
January 1984
SOURCE
Advances in Consumer Research;1984, Vol. 11 Issue 1, p235
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The three papers disussed below used sophisticated rnethodological approaches and advanced analytical techniques to assess consumer decision making. One paper reports that FDA is able to assess physicians' perception of advertising through an experimental research procedure. A second paper introduces consumer researchers to the Subjective Probability model to measure consumer beliefs. The third paper uses conjoint analysis to assess physicians' perception of prescription drugs. The study demonstrates that physicians are more likely to use noncompensatory than compensatory decision strategies.
ACCESSION #
6434137

 

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