TITLE

Home Depot, brand champ

AUTHOR(S)
Engel, Clint
PUB. DATE
February 2002
SOURCE
Furniture/Today;2/18/2002, Vol. 26 Issue 24, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of branding and efforts made by the manufacturer of home furniture Home Depot Inc. to maintain its brand name. Factors responsible for maintaining consistency of branding.
ACCESSION #
6433263

 

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