TITLE

Hispanic consumers offer huge potential

AUTHOR(S)
Slaughter, Powell
PUB. DATE
February 2002
SOURCE
Furniture/Today;2/18/2002, Vol. 26 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on statements given by Terry Laughlin, vice president of marketing and sales for the Spanish language television network Univision, and Pedro Capo, vice president of operations for El Dorado Furniture in Miami Garden, Florida, regarding the implications of marketing for Hispanic people of the U.S. in a meeting organized by the Marketing Division of American Furniture Manufacturers Association in Greensboro, North Carolina as of February 18, 2002. Overview of growing prosperity of Hispanic community of the U.S.; Impact of Hispanic population on the market of the U.S.; Precautions likely to be taken by advertisement companies before making advertisements for Hispanic communities.
ACCESSION #
6433181

 

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