TITLE

Brazil's Sierra forms Cerrado for North American push

AUTHOR(S)
Slaughter, Powell
PUB. DATE
January 2002
SOURCE
Furniture/Today;1/14/2002, Vol. 26 Issue 19, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the formation of Cerrado Corp. to market the products of Sierra Furniture in North America. Statement of Cerrado president Jeffrey Friedman about the goal of the company; Focus of the business on select major accounts; Development on the packaging, warranties and product barcoding system of Cerrado.
ACCESSION #
6433169

 

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