TITLE

Educating Consumers Key To Profitability

AUTHOR(S)
McCall, Margo
PUB. DATE
March 2002
SOURCE
Wireless Week;3/25/2002, Vol. 8 Issue 12, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the role of service providers in educating consumers on the Internet technological offerings for their cellular telephones. Ways companies can provide information to consumers; Problem with confusing pricing plans; Views on wireless data.
ACCESSION #
6433079

 

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