Halloween: An Evolving American Consumption Ritual

Belk, Russell W.
January 1990
Advances in Consumer Research;1990, Vol. 17 Issue 1, p508
Academic Journal
Studies the trend of consumption during Halloween in the U.S. Comparison on the eating and gift giving rituals during Christmas and Halloween; Functions of Halloween celebrations on children, adolescents and adults; Shifts in holiday control due to social forces.


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