TITLE

Halloween: An Evolving American Consumption Ritual

AUTHOR(S)

Belk, Russell W.

PUB. DATE

January 1990

SOURCE

Advances in Consumer Research;1990, Vol. 17 Issue 1, p508

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

Studies the trend of consumption during Halloween in the U.S. Comparison on the eating and gift giving rituals during Christmas and Halloween; Functions of Halloween celebrations on children, adolescents and adults; Shifts in holiday control due to social forces.

ACCESSION #

6431114

 

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