TITLE

Halloween: An Evolving American Consumption Ritual

AUTHOR(S)
Belk, Russell W.
PUB. DATE
January 1990
SOURCE
Advances in Consumer Research;1990, Vol. 17 Issue 1, p508
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Studies the trend of consumption during Halloween in the U.S. Comparison on the eating and gift giving rituals during Christmas and Halloween; Functions of Halloween celebrations on children, adolescents and adults; Shifts in holiday control due to social forces.
ACCESSION #
6431114

 

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