Mailing the Dead - Avoiding the Emotional Distress

Webster, Karen
April 2009
Credit Control;2009, Vol. 30 Issue 4/5, p24
Trade Publication
The article focuses on the incidence of direct mailing to people who have passed away. It states that around 170,000 mailings are sent to the dead people, which posed implications for both the recipients' families and the companies responsible. It says that the 62 million misguided mailings are shameful statistic in the green society and posed cut revenue and slashed profit margin. Moreover, direct mailing companies claim that mailing the dead must be accepted as an inconvenience of direct mail.


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