Brand your channel

July 2011
Broadcast Engineering (World Edition);Jul2011, Vol. 53 Issue 7, p20
The article focuses on the significance of extending weather channel to mobile devices to offer viewers instant access to the weather products of a television station in the U.S. It mentions WRAL-TV, a television station, who launched a mobile device application to offer viewers direct access to the current weather forecast. Such application provides several features to viewers such as geolocated interactive radar, allowing audience to know the weather at their exact location.


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