TITLE

Brand your channel

AUTHOR(S)
SIROF, EVAN
PUB. DATE
July 2011
SOURCE
Broadcast Engineering (World Edition);Jul2011, Vol. 53 Issue 7, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of extending weather channel to mobile devices to offer viewers instant access to the weather products of a television station in the U.S. It mentions WRAL-TV, a television station, who launched a mobile device application to offer viewers direct access to the current weather forecast. Such application provides several features to viewers such as geolocated interactive radar, allowing audience to know the weather at their exact location.
ACCESSION #
64303376

 

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