TITLE

Marketing In a Soft Market

AUTHOR(S)
O'Leary Jr., Robert D.
PUB. DATE
August 2011
SOURCE
Best's Review;Aug2011, Vol. 112 Issue 4, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips in marketing in a soft market including face to face meetings with customers, qualifying the opportunities and understanding the strengths and weaknesses of the competitors.
ACCESSION #
64288314

 

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