Look Before You Leap

Kaplan, David
April 2002
Advisor Today;Apr2002, Vol. 97 Issue 4, p26
Trade Publication
Provides guidelines for property and casualty insurance brokers to earn money from selling other insurance products to existing property and casualty clients. Advantages of selling other insurance products to existing clients; Approach to build relationship and trust with clients; Factors for the success of a multiline insurance agent.


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