TITLE

Getting your customers back: One city's story

AUTHOR(S)
Black, William T.; Collins, Kelli
PUB. DATE
April 1998
SOURCE
World Wastes;Apr98, Vol. 41 Issue 4, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes how the municipal hauling and disposal service of Mesa, Arizona, succeeded in expanding its customer base. Database development; Marketing tactics; Competition with private refuse collectors.
ACCESSION #
642033

 

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