A handle on the name game

August 2011
Creative Review;Aug2011, Vol. 31 Issue 8, p58
The article discusses the naming of magazines from a design perspective, focusing on the different strategies one can employ. Naming strategies include building the magazine's character around a person's name, changing the name of the magazine for each issue, and sticking with a name because it was the default name upon the magazine's creation. The author recognizes that in the end the name is irrelevant as long as the title is imbued with everything it stands for.


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