On when to fire a client

August 2011
Creative Review;Aug2011, Vol. 31 Issue 8, p34
The article presents a reprint of a blog entry about when to fire a client, originally posted by advertising agent Alex Bogusky on his blog alexbugusky.posterous.com on March 21, 2011. Bogusky relates his firing of advertising client Miller Brewing which reacted angrily to the decision, as well as other topics, including the advertising trade press growing more sensational and a sense of self-loathing within the industry.


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