TITLE

Social Currency

AUTHOR(S)
Birch, Ray
PUB. DATE
August 2011
SOURCE
Credit Union Journal;8/1/2011, Vol. 15 Issue 29, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the insights of Sarah Canepa Bang, president of Financial Service Centers Cooperative (FSCC), regarding the need of credit unions (CUs) to develop social currency in order to attract consumers and have better sales in 2012.
ACCESSION #
64164062

 

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