TITLE

CUSTOMER PROFILE

PUB. DATE
March 2011
SOURCE
Restaurant, Food & Beverage Market Research Handbook;2011, p173
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of various surveys including one that profile quick-service restaurant (QSR) customers, another profiling customers who dine at least six times a month, and one profiling regular costumers. According to Scarborough Research, 17% of the customers dining at least six times a month are 28-34 year-old and 20% are 45-54 year-old. Moreover, survey of Sandelman and Associates Inc. profiles QSR customers based on gender, marital status, and household income.
ACCESSION #
64157422

 

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