IPUK British parks embrace

June 2011
Park World;Jun2011, p26
The article focuses on Nickelodeon Land at the Pleasure Beach theme park in Blackpool, England which brings a fresh look to the children. Amanda Thompson, park managing director, said that they are happy for the land. Nick Thompson, Pleasure Beach deputy managing director said that the brands and attraction will evolve overtime like having the Nickelodeon's characters SpongeBob, Dora the Explorer, and Backyardigans. It also mentions that SpongeBob's Splash Bash is the highlights of the land.


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