Figuring out what's important in business

Graham, John
June 2011
Proofs;Jun2011, Vol. 94 Issue 3, p21
Trade Publication
The article offers some insights on important factors to be considered by businesses. It is inferred that innovation adoption and technological competence are important for economic survival. It is noted that companies should provide customers with satisfactory experience to prevent them from getting disappointed with their purchases. The author states that companies should be careful when making certain changes and cites the conflict over the logo of clothing retailer Gap as an example.


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