TITLE

Figuring out what's important in business

AUTHOR(S)
Graham, John
PUB. DATE
June 2011
SOURCE
Proofs;Jun2011, Vol. 94 Issue 3, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers some insights on important factors to be considered by businesses. It is inferred that innovation adoption and technological competence are important for economic survival. It is noted that companies should provide customers with satisfactory experience to prevent them from getting disappointed with their purchases. The author states that companies should be careful when making certain changes and cites the conflict over the logo of clothing retailer Gap as an example.
ACCESSION #
64153828

 

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