TITLE

Strategy-Making in Three Modes

AUTHOR(S)
Mintzberg, Henry
PUB. DATE
December 1973
SOURCE
California Management Review;Winter73, Vol. 16 Issue 2, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The strategy-making process exists in three basic modes: the entrepreneurial mode, where bold decisions are taken by a powerful decision-maker; the adaptive mode, where a coalition of decision-makers reacts to environmental pressures with small, disjointed steps; and the planning mode, where analysts integrate strategic decisions into systematic plans.
ACCESSION #
6412562

 

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