Four Men and a Company: Levi Strauss Since World War I

Grether, E. T.
September 1977
California Management Review;Fall77, Vol. 20 Issue 1, p14
Academic Journal
California's leadership position as an advanced industrial society has stimulated interest in the history of the state's business and industry, particularly as perceived by the most active participants. Those who have experienced firsthand the growth and development in California's private sector are beginning to provide a record of memories and perceptions that would otherwise disappear. In this discussion of the history of Levi Strauss & Co. since World War I, the author helps to sustain the lively record of effective business.


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