TITLE

Managing Strategic Surprise by Response to Weak Signals

AUTHOR(S)
Ansoff, H. Igor
PUB. DATE
December 1975
SOURCE
California Management Review;Winter75, Vol. 18 Issue 2, p21
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Modern strategic planning systems increasingly confront two difficulties: strategic information about impending threats and opportunities is perceived too late to permit timely and effective response; and the corporate planning cycle is too long to permit timely response to fast-developing events. In response to the first difficulty, the author develops a technique for early identification of early strategic signals and a method for matching the firm's response to the quality of information. In response to the second problem, a real time planning system, called strategic issue management, is developed.
ACCESSION #
6412357

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics