TITLE

Audi to make sports car, crossover

AUTHOR(S)
Ciferri, Luca; Weernink, Wim Oude
PUB. DATE
March 2002
SOURCE
Automotive News;3/11/2002, Vol. 76 Issue 5974, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of Audi crossover vehicle by Volkswagen AG in Geneva, Switzerland. Enhancement of the sporty image; Enhancement of sales and product development; Development of the brand strategy.
ACCESSION #
6404427

 

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