Audi to make sports car, crossover

Ciferri, Luca; Weernink, Wim Oude
March 2002
Automotive News;3/11/2002, Vol. 76 Issue 5974, p5
Trade Publication
Reports the launching of Audi crossover vehicle by Volkswagen AG in Geneva, Switzerland. Enhancement of the sporty image; Enhancement of sales and product development; Development of the brand strategy.


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