TITLE

Common Sense Versus Common Wisdom

AUTHOR(S)
Topin, Al
PUB. DATE
August 2011
SOURCE
Pharmaceutical Representative;Aug2011, Vol. 41 Issue 8, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance and vital role of common sense in the brand marketing strategy of pharmaceutical companies. The author states that it is important for pharmaceutical companies to set firm corporate goals in developing a product. He adds that it is also important to take into consideration the needs and preferences of consumers.
ACCESSION #
63988787

 

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