Common Sense Versus Common Wisdom

Topin, Al
August 2011
Pharmaceutical Representative;Aug2011, Vol. 41 Issue 8, p20
The article focuses on the importance and vital role of common sense in the brand marketing strategy of pharmaceutical companies. The author states that it is important for pharmaceutical companies to set firm corporate goals in developing a product. He adds that it is also important to take into consideration the needs and preferences of consumers.


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