What the iPad Can't Save

Paul, Reid
August 2011
Pharmaceutical Representative;Aug2011, Vol. 41 Issue 8, p5
The article offers the author's perspective on the use of the iPad tablet computer and other mobile devices in the U.S. pharmaceutical industry. He states that mobile devices may slow down the trend of various issues in the industry, but may not be the cure for the issues. However, he adds that pharmaceutical representatives may take advantage of the technology to handle the shift from the old models of pharmaceutical marketing to the new models.


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