Reading, Math, Science Power Pearson Education To First Place In EM's 2001 Adoption Scorecard

December 2001
Educational Marketer;12/17/2001, Vol. 32 Issue 36, p1
Trade Publication
Reports on the winners of the 2001 textbook adoption season of the journal 'Educational Marketer.' Reason behind the victory of Pearson Education; Discussion on revenue and market share estimates for 2001; States that helped Pearson boost its 2001 book adoption season.


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