TITLE

Reading, Math, Science Power Pearson Education To First Place In EM's 2001 Adoption Scorecard

PUB. DATE
December 2001
SOURCE
Educational Marketer;12/17/2001, Vol. 32 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the winners of the 2001 textbook adoption season of the journal 'Educational Marketer.' Reason behind the victory of Pearson Education; Discussion on revenue and market share estimates for 2001; States that helped Pearson boost its 2001 book adoption season.
ACCESSION #
6397476

 

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