TITLE

mLife Ads Get Mixed Reviews

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
February 2002
SOURCE
Wireless Week;2/11/2002, Vol. 8 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on mLife, the advertising and marketing campaign of AT&T Corp. in the U.S.. Value of the company's Super Bowl advertisements; Confusion raised by the campaign; Aim of the advertisements; Effect of the campaign on the company's Web site traffic; Target markets of the marketing initiative.
ACCESSION #
6391332

 

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