Some bright spots in retail bedding ads

Perry, David
March 2002
Furniture/Today;3/18/2002, Vol. 26 Issue 28, p46
Trade Publication
Focuses on bedding advertisements of retailers in the U.S. Concept of the advertisement of Beds Plus showing the Simmons Beautyrest; Promotion of the Sealy and Stearns & Foster bedding by Mattress World; Idea behind the advertisement American Mattress featuring Serta bedding.


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