TITLE

Dial A Dunkin' Donut

AUTHOR(S)
Mickelson, Aleah
PUB. DATE
February 2002
SOURCE
Wireless Week;2/25/2002, Vol. 8 Issue 8, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership formed by Mobileway and Adreact with Dunkin' Donut for a marketing campaign in Italy. Mechanism of the promotion; Success of the campaign.
ACCESSION #
6389871

 

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