TITLE

Your customers are no longer yours

AUTHOR(S)
Anderson, Eric
PUB. DATE
August 2011
SOURCE
Dealernews;Aug2011, Vol. 47 Issue 8, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the author's perspective on the changing retail trade in the U.S. motorcycle and powersport industry. The author states that the recession which affected the country has reduced the number of motorcycle dealers in the country, completely changing the retail landscape of the industry. He adds that dealers should move out of the traditional ways and look for alternative methods to reach customers.
ACCESSION #
63892450

 

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