TITLE

How Does Vivid Language Shape Investor Judgments?

AUTHOR(S)
Zhang, Allee M.; Zhu, Yunxia
PUB. DATE
August 2011
SOURCE
Academy of Management Perspectives;Aug2011, Vol. 25 Issue 3, p75
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A review is presented of the article "Who believes the hype? An experimental examination of how language affects investor judgments," by Jeffrey Hales, Xi Kuang and Shankar Venkataraman, published in a 2011 issue of "Journal of Accounting Research."
ACCESSION #
63886531

 

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