TITLE

Why India Now?

AUTHOR(S)
Chandra, Aruna; Ryans Jr., John K.
PUB. DATE
March 2002
SOURCE
Marketing Management;Mar/Apr2002, Vol. 11 Issue 2, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents experiences of several business enterprises operating in India. Suggestions on segmenting the middle class market; Information on the potential of the Indian market to U.S. marketers; Population bases of the middle class.
ACCESSION #
6380818

 

Related Articles

  • Race and Sex Differences in Self-Identified Innovativeness and Opinion Leadership. Goldsmith, Ronald E.; Stith, Melvin T.; White, J. Dennis // Journal of Retailing;Winter87, Vol. 63 Issue 4, p411 

    Previous research suggests that black consumers are more fashion-conscious, more fashion-innovative, and more likely to be fashion opinion leaders than whites. These generalizations have, however, been based upon studies which largely failed to take into account sex, age, and socioeconomic...

  • Extreme Retailing. Cendrowski, Scott // Fortune International (Europe);3/31/2008, Vol. 157 Issue 6, p8 

    The article reports that companies targeting the middle class consumer shift tactics in a weak economy. Citing two companies, the article shows how Coach, a leather goods company, shifted towards the upscale market, while Tiffany has shifted its pricing in the lower direction. Such changes...

  • The Entrepreneur's EDGE. Galler, Larry // Cleanfax Magazine;Aug2014, Vol. 29 Issue 8, p26 

    The article offers the author's insights regarding the selection of ideal client for carpet cleaning companies. Topics discussed by the author include the middle class customer, niche marketing, and target market. Among the recommendations of the author are searching the Internet, examining...

  • Retirement Risks and Solutions in the Middle Market. Rappaport, Anna M. // Journal of Financial Service Professionals;Jan2012, Vol. 66 Issue 1, p45 

    This article discusses Society of Actuaries research focusing on the challenges of middle Americans as they reach retirement, discusses the key issues facing middle Americans, and looks at directions for the best solutions. It focuses on market segmentation, planning issues and strategies, risk...

  • Construction of Cantonese Popular Bourgeois Bohemians (Canton-pop bobos) in Hong Kong. Ming-chun Sinn; Kwun-hung Li // International Journal of the Humanities;2010, Vol. 8 Issue 6, p83 

    The term, bourgeois bohemian (bobo), is Brook's (2000) famous coinage to refer to the 1990s descendants of the yuppies. In this article, drawing on the notions of "hegemony" (Gramsci, 1971); "Chinese fatsos" and "urban imaginary" (Wang, 2005a, 2005b, 2005c), we aim to construct another...

  • MTV'S PASSAGE TO INDIA. Gunther, Marc // Fortune;8/9/2004, Vol. 150 Issue 3, p116 

    The article discusses what one company has learned about marketing MTV to India's middle class. MTV Networks, a division of Viacom, operates 72 international channels. More than one billion people live in India, and while most remain poor, the middle class is expanding rapidly. MTV knew it had...

  • ‘Middle-wage’ jobs finally making a comeback. SAMUELSON, ROBERT J. // Fort Worth Business Press;8/29/2016, Vol. 29 Issue 29, p34 

    The article discusses an analysis by economists at the Federal Reserve Bank of New York of the growth of middle wage jobs in the labor market of the U.S. Topics discussed include economic polarization of the labor market, expansion of the middle wage jobs between 2013 and 2015, and growth of new...

  • Regional review: Asia. Balch, Roger // Asian Business Review;Dec96, p6 

    Reports that in the region of Asia, there is a rapidly growing middle class, according to the `Australian Financial Review'. Extension of agriculture subsidies; Trade talks between Indonesia and Papua New Guinea.

  • The incredible shrinking middle class. Duncan, G.T.; Smeeding, T.M. // American Demographics;May92, Vol. 14 Issue 5, p34 

    Reports on a study which explains why America's middle class is shrinking. `Economic migrants' into upper and lower classes more numerous in 1980s; Women's earnings became more important to middle-class families; In most families man's earnings still have biggest influence on life's ups and...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics