Chiagouris, Larry G.; Farinelli, Jean L.
March 2002
Marketing Management;Mar/Apr2002, Vol. 11 Issue 2, p30
When doing business in other countries, it's crucial to know as much as possible about the markets, companies, and individuals you're dealing with. People and industries in foreign countries often operate under different value and legal systems and are subject to government regulations that U.S. businesses might not understand. Our discussion features advice from leading security experts on how to safely navigate the often stormy seas of global marketing.


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