TITLE

STAYING SAFE IN A DANGEROUS WORLD

AUTHOR(S)
Chiagouris, Larry G.; Farinelli, Jean L.
PUB. DATE
March 2002
SOURCE
Marketing Management;Mar/Apr2002, Vol. 11 Issue 2, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
When doing business in other countries, it's crucial to know as much as possible about the markets, companies, and individuals you're dealing with. People and industries in foreign countries often operate under different value and legal systems and are subject to government regulations that U.S. businesses might not understand. Our discussion features advice from leading security experts on how to safely navigate the often stormy seas of global marketing.
ACCESSION #
6380760

 

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