Executive Insights: The 10-Step Road Map to Success in Foreign Markets

Miller, Myron M.
June 1993
Journal of International Marketing;1993, Vol. 1 Issue 2, p89
Academic Journal
This article describes a systematic process for taking a company through the internationalization process. Based upon extensive firsthand experience with both small and large companies, the author proposes and details a step-by-step process designed to take the mystery out of the internationalization challenge and, at the same time, to minimize the risks of going international in a haphazard manner. Specific ideas and helpful tips are offered for each step.


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