TITLE

Executive Insights: The 10-Step Road Map to Success in Foreign Markets

AUTHOR(S)
Miller, Myron M.
PUB. DATE
June 1993
SOURCE
Journal of International Marketing;1993, Vol. 1 Issue 2, p89
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article describes a systematic process for taking a company through the internationalization process. Based upon extensive firsthand experience with both small and large companies, the author proposes and details a step-by-step process designed to take the mystery out of the internationalization challenge and, at the same time, to minimize the risks of going international in a haphazard manner. Specific ideas and helpful tips are offered for each step.
ACCESSION #
6379241

 

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