TITLE

Gottschalks' sales dip results in flat profits

AUTHOR(S)
Hogsett, Don
PUB. DATE
March 2002
SOURCE
Home Textiles Today;3/18/2002, Vol. 23 Issue 28, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decline in the sales of Gottschalks Inc. for the fourth quarter of 2001 in the U.S. Factors contributing to the sales decrease; Efforts to focus on direct marketing campaigns; Increase in the use of marketing approach.
ACCESSION #
6375872

 

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