TITLE

Broadcasters unable to agree on measure of success

AUTHOR(S)
Kocinska, Anna
PUB. DATE
January 2002
SOURCE
Warsaw Business Journal;1/21/2002, Vol. 8 Issue 3, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the disagreement on a standard research methods by radio broadcasters in Poland. Cancellation of the contract with SMG/KRC company by radio broadcasters; Statement regarding the misunderstanding by public relations manager Anna Kozlowska; Method used by SMG/KRC in conducting radio audience research.
ACCESSION #
6364655

 

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