Broadcasters unable to agree on measure of success

Kocinska, Anna
January 2002
Warsaw Business Journal;1/21/2002, Vol. 8 Issue 3, p7
Reports the disagreement on a standard research methods by radio broadcasters in Poland. Cancellation of the contract with SMG/KRC company by radio broadcasters; Statement regarding the misunderstanding by public relations manager Anna Kozlowska; Method used by SMG/KRC in conducting radio audience research.


Related Articles

  • Editorial. Wall, Tim // Radio Journal: International Studies in Broadcast & Audio Media;2008, Vol. 6 Issue 1, p3 

    An introduction is presented to the articles published in this issue.

  • Birch begins dual-diary test. Petrozzello, Donna // Broadcasting & Cable;06/16/97, Vol. 127 Issue 25, p34 

    Reports on BirchResearch's launch of a radio-measurement pilot survey using a dual-diary method in Des Moines, Iowa. Measurement of listening habits and consumer behavior; Target population; Provision of a definitive measure of the effect of adding qualitative questions to the end of a seven-day...

  • BBC Radio Listeners online. Ferne, Tristan // Radio Journal: International Studies in Broadcast & Audio Media;2009, Vol. 7 Issue 1, p9 

    An introduction is presented to the articles published in this issue.

  • Towards a contingencybased approach to value for community radio. Order, Simon // Radio Journal: International Studies in Broadcast & Audio Media;Oct2015, Vol. 13 Issue 1/2, p121 

    Community radio in Australia is now well established and considered an important part of the radio sector, however, in today's economically driven world it is at the bottom of the media money pile. In order to argue for its continuing existence, funding and development in an ever-changing media...

  • Regulating local content on Australian radio: Can it restore local radio in an era of convergence? Criticos, Harry // Radio Journal: International Studies in Broadcast & Audio Media;Oct2015, Vol. 13 Issue 1/2, p139 

    In 1932 when the Australian government established the ABC as the national broadcaster, it expected commercial radio to fill the gaps left by the ABC and become the local broadcaster. For regional commercial radio operators, the idea of the local has been embraced when required and rejected when...

  • A lot of King Kong jokes. Derk, James S. // Indiana Business Magazine;Jul93, Vol. 37 Issue 7, p4 

    Features the Electronics Research Inc. (ERI) of Newburgh, Indiana. Contract for replacing the antenna system on the Empire State Building; ERI as the oldest antenna manufacturer in the United States; Patent on the high-power antenna; Training of engineers to rebuild Kuwait's communications...

  • Nets Flat on RADAR Screen. Bachman, Katy // MediaWeek;03/22/99, Vol. 9 Issue 12, p8 

    Reports on radio networks' decreases in listenership and overall audience levels in the winter 1999 RADAR ratings report from Statistical Research Inc. Ratings of several networks; Comments from radio executives.

  • 3 radio giants seeking Research Group.  // MediaWeek;12/01/97, Vol. 7 Issue 45, p5 

    Reports that three top radio groups in the United States have expressed interest in purchasing an equity stake in the Seattle, Washington-based Research Group. Capstar Broadcasting Partners' negotiations to acquire the group.

  • Arbitron picks up RADAR service in $25 million deal. Sperling, Nicole // Hollywood Reporter -- International Edition;7/3/2001, Vol. 368 Issue 50, p43 

    Reports on United States-based Arbitron Inc.'s multi-million dollar purchase of Statistical Research Inc.'s radio network audience measurement service, RADAR.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics