Remaking BET With Originals

Littlejohn, Janice Rhoshalle
June 2011
Broadcasting & Cable;6/27/2011, Vol. 141 Issue 26, p26
The article offers information on the contributions of Debra Lee, chairman and chief executive officer (CEO) of Black Entertainment Television LLC (BET). Lee has directed the original programming approach of BET that supports families and encourages and embraces their dreams. According to Johnathan Rodgers, president/CEO at TVOne, Lee has brought original programming selections and created a channel that has grown in age in terms of its audience.


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