TITLE

Remaking BET With Originals

AUTHOR(S)
Littlejohn, Janice Rhoshalle
PUB. DATE
June 2011
SOURCE
Broadcasting & Cable;6/27/2011, Vol. 141 Issue 26, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the contributions of Debra Lee, chairman and chief executive officer (CEO) of Black Entertainment Television LLC (BET). Lee has directed the original programming approach of BET that supports families and encourages and embraces their dreams. According to Johnathan Rodgers, president/CEO at TVOne, Lee has brought original programming selections and created a channel that has grown in age in terms of its audience.
ACCESSION #
63645279

 

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