TITLE

Roll with the punches

AUTHOR(S)
Wyner, Gordon
PUB. DATE
March 2011
SOURCE
Marketing Management;Mar/Apr2011, Vol. 20 Issue 1, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics including marketing innovations, core elements of the marketing process, and impact of social media on business managers.
ACCESSION #
63636172

Tags: INNOVATIONS in business;  SOCIAL media

 

Related Articles

  • Talk about a challenge. Atherton, Pam // Corporate Adviser;Nov2011, p49 

    The article discusses innovations that will be required by corporate pension intermediaries to face communication challenges created by auto-enrolment and other reforms related to pension in 2012. Also discussed is the role played by social media, paper based communication and workplace...

  • IN FOCUS: LEADERSHIP. Bernhut, Stephen // Ivey Business Journal;May/Jun2011, Vol. 75 Issue 3, p24 

    The article comments on an article on Open Innovation by Charlene Li, published in the "Ivey Business Journal." It is said that Open Innovation offers an opportunity to learn and is based on a platform of trust. It is said that Charlene discusses why opening up is necessary for leaders...

  • Rise above the social media noise. Hoag, Risa B. // Westchester County Business Journal;12/13/2010, Vol. 46 Issue 50, p22 

    The article focuses on the advantages of using social media among firms in the U.S. The social media have been viewed as effective online instrument to share ideas and information to readers. Moreover, blogging has been viewed as an effective method to share information, build relationships, and...

  • Viewpoint. Lavenda, David // Training Journal;Jan2012, p6 

    The article discusses the implementation of digital technology in workplaces, arguing that successful information technology (IT) programs should minimise change for workers. The author examines the report "Digital Transformations: A Roadmap for Billion-Dollar Organizations," released by the...

  • NineSights - Open Innovation Social Media Destination for Innovation Seekers and Solution Providers. Knox, Jon // Automotive Industries;Jun2012, Vol. 192 Issue 6, p1 

    The article focuses on NineSights, a social media Website devoted to innovations in business created by the Internet industry firm NineSigma.

  • Social Media Marketing: Is It For You? Darlington, Hank // Supply House Times;Apr2010, Vol. 53 Issue 2, p38 

    An interview with Todd McDonagh, the creator of The Mad Dog Group, is presented. McDough elaborates the definition of social media which he describes as an online conversation in its simplest context. He also explores the roles that social media play in various fields including the...

  • Path to true innovation needs to be discovered by agencies.  // PRWeek (U.S.);Jul2011, Vol. 14 Issue 7, p23 

    The author reflects on the efforts of public relations agencies to reinvent their operating models for decades. The author says that the structure of a firm, whether it is social media, advertising, or marketing, has consumed millions of senior-management hours at myriad firms. The author...

  • Opinion: Direction and Discipline: How Leaders Tap the Creative Talent of their Enterprise. Gyorffy, Laszlo // International Journal of Innovation Science;Jun2010, Vol. 2 Issue 2, p91 

    In this article, the author discusses how leaders could enhance the innovative capabilities of their companies. He mentions that inspiring others with a discipline of innovation is the first step to promote an environment that accepts innovation and to obtain potential ideas of the employees. He...

  • BUILDING AN INNOVATION COMMUNITY. Dahl, Allison; Lawrence, Jill; Pierce, Jeff // Research Technology Management;Sep/Oct2011, Vol. 54 Issue 5, p19 

    Companies are increasingly using social media and other technologies to broaden the approach to idea generation and innovation both within and outside the walls of the organization. However, managers can tend to focus on installing the technology, rather than on designing a socio-technical...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics