October 2010
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p28
Academic Journal
The article focuses on the nonprofit organization Carolina HealthCare Foundation Dreamcatcher Society in Charlotte, North Carolina. It notes that the nonprofit organization has been a creative way to engage young families in the philanthropic campaign for a new children's hospital. It points out that the initial goal of the organization was to maintain the social and informational structure of the group by bringing together community leaders and donors. Furthermore , it emphasizes that the organization has been successful in its works because of the support from couples who have embraced the idea and have expressed interest in participation.


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