Healthy Conversations

Tanaka, Patrice; Blatman, Judy
October 2010
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p24
Academic Journal
The article focuses on the advertising campaign developed by the Council for Responsible Nutrition (CRN) to promote the responsible use of dietary supplements in the U.S. It notes that the campaign team of CRN has studied council's annual research on supplement usage by American consumers, and has reviewed media coverage on supplements over the previous years. Meanwhile, it points out about the use of the website www.lifesupplemented.org, to help consumers learn about dietary supplements and their role in ensuring health and wellness.


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