TITLE

A Delicate Balance

AUTHOR(S)
Kodlick, Les
PUB. DATE
October 2010
SOURCE
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the goal of U.S. Air Force public affairs professionals to ensure the complete access of the news media in covering the arrival of dead air force personnel. It notes that the decision of Secretary of Defense Robert Gates to change the policy on media access to dignified transfers offered the Air Force the opportunity to provide the country a solemn view of the process of bringing the dead body of a soldier. Moreover, its discusses three measures of effectiveness of a media plan which was developed by a joint policy planning team.
ACCESSION #
63636134

 

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