A Delicate Balance

Kodlick, Les
October 2010
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p16
Academic Journal
The article focuses on the goal of U.S. Air Force public affairs professionals to ensure the complete access of the news media in covering the arrival of dead air force personnel. It notes that the decision of Secretary of Defense Robert Gates to change the policy on media access to dignified transfers offered the Air Force the opportunity to provide the country a solemn view of the process of bringing the dead body of a soldier. Moreover, its discusses three measures of effectiveness of a media plan which was developed by a joint policy planning team.


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