Empowering Our Own

Helvey, Kristin
October 2010
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p12
Academic Journal
The article focuses on the Alaska Native Hospital, a formerly government-run facility in Alaska. It stresses that in earlier years, the hospital has been noted for its poor quality of medical care due to poor management and lack of funding. On the other hand, it states that when the native people have took full control of their health care by assuming the management and administration of the facility, it gained international recognition of improved health outcomes and high patient satisfaction rates. It also emphasizes the use of a new approach by the hospital for health care which was called "massive rebranding."


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