All Hospitals Are Not Created Equal

October 2010
Marketing Health Services;Fall2010, Vol. 30 Issue 4, p9
Academic Journal
The article focuses on the Yale-New Haven Hospital in Connecticut. The said hospital which was founded in 1826 was the first hospital in the state and the fourth voluntary hospital in the U.S. It notes that the hospital relies on the skills of university-based and community physicians who are practicing more than 100 medical specialties. Yale-New Haven was considered as a national resource and leader in the advancement of medical research and treatment because of its consistent contributions to medicine throughout its history. Discussion on the marketing management of the said facility is also offered.


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