Health Care Goes Retail

April 2011
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p20
Academic Journal
The article offers information on the growing trend for retail health care in the delivery of patient care in the American health services industry. It mentions the marketing models of the walk-in urgent care clinic called Solantic in Jacksonville, Florida which have been founded by health care veterans Rick Scott and Karen Bowling. It notes that retail health care is created to provide convenient and affordable care to patients needing urgent medical attention for minor illnesses, infections, sprains, immunizations, and physical examinations.


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