TITLE

CARE WITHOUT COMPROMISE

AUTHOR(S)
BROWER, LEE
PUB. DATE
April 2011
SOURCE
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the internal brand campaign at Carolinas HealthCare System in Charlotte, North Carolina. It notes that the Care Without Compromise campaign hopes to enhance the link between employees, physicians, and volunteers into a unified institution with common values in the delivery of patient care. It states that Carolinas' internal campaign has complemented its ongoing external brand campaign that boosts unity in its geographic, facility and department boundaries among 48,000 employees and 1,700 physicians and thousands of volunteers.
ACCESSION #
63635975

 

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