April 2011
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p16
Academic Journal
The article offers information on the internal brand campaign at Carolinas HealthCare System in Charlotte, North Carolina. It notes that the Care Without Compromise campaign hopes to enhance the link between employees, physicians, and volunteers into a unified institution with common values in the delivery of patient care. It states that Carolinas' internal campaign has complemented its ongoing external brand campaign that boosts unity in its geographic, facility and department boundaries among 48,000 employees and 1,700 physicians and thousands of volunteers.


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